Earlier today, the New York Jets announced partnerships with both Marvel Entertainment and Def Jam Recordings. The deal with Marvel will cover comics and game day collectibles while the Def Jam collaboration will revolve around music, content and in-game experience.
One of the highlights of the Marvel partnership is a Hulk vs. Thor themed Green Out. It will be hosted during the Jets' October 21 game against the Minnesota Vikings and the first 15,000 people to enter MetLife stadium that day will receive a limited-edition Hulk bobble head. Other lucky Jets fans will receive a 16-page Hulk vs. Thor comic book that will be produced by Marvel.
Meanwhile, Def Jam will be creating a Jets Anthem that will become part of the team's pregame ritual at home games. They will also produce a video content series that will show the interaction between Def Jam artists and Jets athletes.