Thoughts on the passing of Rush Limbaugh


Yesterday around 12 noon we found out Rush Limbaugh lost his year long battle with stage 4 lung cancer. Whether you agreed with his opinions or not. His impact on the history of our country is undeniable. Right up until the day he died his radio show was a testament to the power of radio. From the late 1980's until today he was the most powerful conservative voice in the country. Over 20 million people heard his voice every week. In the early 90's when Republicans took control of Congress for the first time in 60 years Rush Limbaugh's impact was felt for the first time. More recently, his unwavering support of Donald Trump certainly helped him win the 2016 Republican Primary and then the Presidency. He did all of this with a daily radio show. He was not a podcaster or a T.V. host. He is living proof of how powerful radio can be when it is done well. Great radio hosts connect with their audience one to one. He made you feel like you knew him. We felt that he knew each of us. I've been a radio host for almost 40 years. What I do is different from Rush because I play music and I'm not that political. What I know is hosting any kind of radio show is not easy. The good ones make it look easy. Rush talked for 3 hours each day. Many in his audience stayed with him for all 3 hours. On most days I listened to Rush on my way home from work. In the late 90's I was battling a serious health problem and continued to host the WSUS Morning Show. I know how hard it is to be on the radio when you are sick. I can't remember a time when Rush sounded like he was sick. If you listened it was hard to believe he was dying from stage 4 lung cancer. When it came to what he did on his radio show each day Rush was focused and strong until the very end.

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